Crafting stories that resonate. Shaping brands that thrive.
Think Biggie is run by Hugo van den Biggelaar. I work at the intersection of brand, strategy and creativity, helping founders build sharper stories and ideas.
After eight years at Nike, I now partner with brands in sport, fashion and hospitality. My work blends strategic clarity with intuition to define positioning, design strategies and shape meaningful partnerships.
I help teams make clear decisions, execute with purpose and create experiences that resonate. I also DJ because I love it, and it keeps me close to what people enjoy.
Trusted by
PAL Sporting Goods, Player and founders building in sport, fashion and hospitality.
Co-founder of
Café Beurre, Petit Péché, De Special Social Club and No Squares In My Circle.
Find your edge. Tell your story clearly. I help brands define who they are and speak with confidence and consistency.
Bring people together. Create real moments. I design experiences that bring people together in ways that resonate.
Build strong collaborations. Create thoughtful activations. I help shape partnerships that align brands and bring ideas to life authentically.
